Strategic marketing leadership for your next stage of growth
At MediaSwitch by NK, I help growing businesses build the marketing leadership and infrastructure they need to scale. Whether you're preparing for funding, entering new markets, or need a strategic marketing leader without the full-time cost, I bring the experience to build your marketing function from the ground up or elevate your existing efforts.
As a fractional CMO, I provide hands-on strategic leadership: building teams, launching products, and developing marketing strategies that drive measurable growth.
Who I work with
I work best with established businesses and ambitious startups that are ready to invest in strategic marketing leadership, not quick fixes.
My ideal clients include:
Purpose-led and impact-driven brands
Startups preparing for Series A or scaling post-funding
Consumer brands ready to build, scale or elevate their marketing function
B2B companies entering new markets or strengthening their market position
Businesses that value data-driven strategy and measurable results
If you're looking for a marketing leader who can build your function from the ground up, launch products strategically, or provide executive-level guidance without the full-time commitment, let's talk.
I'm not the right fit if you're looking for quick wins without a strategic foundation, or if you're not ready to invest in building sustainable marketing capability.
Experienced at working with startups and corporations
Full-funnel marketing covers every stage, from awareness and interest to lead nurturing, conversion, and retention. I develop strategies that engage your audience at key touchpoints, driving results and long-term growth.
I craft comprehensive marketing and brand strategies tailored to your objectives. My approach covers platform audits, competitive analysis, audience targeting, data analytics, persona development, segmentation, content strategy, social media management, and performance tracking to ensure measurable success.
Social Media and Digital Channels Management
Managing and optimising social media accounts to drive brand visibility and engagement. This includes running targeted campaigns, leveraging the right platforms to reach key audiences, and monitoring performance to ensure consistent growth. Strategies are tailored to enhance brand presence, foster meaningful connections, and achieve measurable results across digital channels.
